DAM

Launching a DAM fine platform for creative talent.

Downstairs at Mother London is a huge communal space that’s perfect for hosting events and exhibitions. They often give this space over to emerging creatives but wanted to create a more permanent and prominent platform for showcasing talent.

Mother has always been passionate about unconventional ideas and taking the cutting-edge into the mainstream. Their London home in Shoreditch is in many ways a physical representation of this. We wanted to create an identity that looked like a contemporary gallery but exuded the wit and personality of Mother.

The resulting identity is built around a simple marque that subverts the norm whilst also clearly communicating Downstairs at Mother. What’s more, when used as an acronym it supplies a new approach to communicating the events with the down-to-earth tone of voice that Mother is famous for.

Credits

Agency: Mother Creative Director: Christian Cervantes Strategy: Dan Broadwood Design: George Lavender, Avi Bernet Account Manager: Cat Cooke Production: Georgia Lawson, Millie Yoxen

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