Maison Gerard — CHRISTIAN CERVANTES

Maison Gerard
Art Direction / Branding / Design

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Turning collateral into collectibles for object d'arts.

We sought out to create an identity for Maison Gerard – a showroom and gallery specialising in fine French Art Deco furniture, lighting and objects d’art in Manhattan – that would speak to both their luxury offering and their high-end clientele. Maison Gerard serves New York’s most discerning collectors. We positioned the brand and its communications to be as prized and collectible as its objects d’art by creating an identity system with corresponding printed materials that communicated the group’s storied elegance with an contemporary edge.

The new brand expression was used to promote the collections with a super-premium sensibility using only the most high-quality materials.

Each individual piece of collateral is created to be a fine collectible artifact in itself, one worthy of the discerning taste of Maison Gerard’s clientele.

Credits

Client: Maison Gerard Agency: Mother New York/Mother Design Creative Director: Christian Cervantes, Michael Ian Kaye Design: Chris Rogers, Christian Cervantes, Jules Tardy, Zhang Qingyun, Leo Porto Account Manager: Akiko Kurematsu, Bridie Picot, Julia Reisen Photography: Josh Dalsimer, Robert Levin, Katherine Wolkoff Art Buyers: Bridie Picot, Shalini Carbone Printer: Frank Aresta

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E: christiancervantes@gmail.com
I: christiancervantes

©© Christian Cervantes 2018