Creating a dynamic new identity for a fashion icon.
It’s not everyday that you’re asked to give one of the world’s most fashionable brands a makeover but that’s exactly what happened when WME-IMG approached us to create a new identity for New York Fashion Week. The brief was to create an enduring identity for the Fashion Week shows that could stand the test of time, giving the ever-changing event a solid yet flexible foundation.
We wanted to create an identity that was rooted in a classic fashion vocabulary yet still captured the progressive energy of the event itself. We set out to create an identity that was both timeless and lived in the moment.
Client: IMG Agency: Mother/Mother Design Creative Director: Christian Cervantes, Michael Ian Kaye Strategist: Dan Broadwood Design: Haider Muhdi, George Lavender Mother: Cat Cooke Photography: Patrick Lauder